The Hormonal Health Coach
Our founder's journey, and our mission.
Meet Gem, your Hormonal Health Coach
With over a decade of coaching experience and advanced qualifications in fitness, nutrition, psychology, biomedical sciences, women's health and menopause, I founded The Hormonal Health Coach to create a safe, inclusive, and science-driven space for clients navigating PCOS, menopause, and beyond.
My personal journey with PCOS and surgical menopause has not only given me a first person view of what it feels like to live through these conditions, but also how harrowing it can be to try and find support in any branch of healthcare - be that medical, wellness, or anything in between.
My PCOS diagnosis took 12 years to obtain, endometriosis and adenomyosis around 20 years, resulting in surgical menopause being the only care option available. And then I realised that menopause care is worse still.
We know from their own reports that the healthcare system is fraught with medical gaslighting and misogyny, not to mention that they are operating on the limited research and understanding of "women's health" conditions.
In addition, we are bombarded daily with quick fixes, false promises, misinformation, and outright lies from the wellness industry, all designed to create confusion, insecurity, desperation, shame - and an ongoing demand for their services.
We deserve better - and I decided I was going to make sure that the people I work with got it.
What makes my approach different?
At The Hormonal Health Coach, my approach is guided by a set of core values that shape every aspect of my coaching and client relationships.
Empathy
I believe the world is a better place when we genuinely care enough to see things from another person’s point of view. I listen deeply, seek to understand your unique experiences, and offer support that is compassionate, non-judgmental, and grounded in real understanding.
Autonomy and Independence
Everyone deserves the right to live life on their own terms. My coaching is never prescriptive or one-size-fits-all. Instead, I empower you to make informed choices, respect your goals and boundaries, and support you in creating a life that feels authentic and fulfilling.
Connection and Collaboration
True deep health and happiness are rooted in connection and collaboration. I foster a supportive community and encourage collaborative care—bridging preventive and curative, lifestyle and medical approaches. Together, we create a network of support, because we are always better together.
Education and Honesty
Education transforms lives, especially when paired with open and honest dialogue. I provide evidence-based information, explain the “why” behind each recommendation, and am transparent about what is known—and what isn’t. You’ll always get clear, honest guidance, empowering you to make confident decisions about your health.
Effecting Positive Change
I am committed to pushing for positive change in healthcare, advocating for inclusive, safe, and effective systems for those impacted by “women’s” health issues. My mission is to help reshape the narrative—making space for every client’s voice and needs.
Inclusivity and Diversity
Inclusivity is at the heart of my practice. Everyone deserves equitable treatment, regardless of race, religion, gender identity, sex, disability, or sexuality. My coaching is trans-inclusive, body-positive, and intentionally welcoming, so you can feel safe, respected, and truly seen.
Evidence-Based, Person-Centred Care
Every aspect of my coaching is grounded in the latest scientific research and real-world experience. I combine this with a person-centred approach: your story, your needs, your journey. Together, we’ll co-create a path that honours your individuality and supports your whole self.

Hi, I'm Gem...
...Founder and Head Coach at The Hormonal Health Coach.
I hold multiple coaching certifications across fitness, nutrition, women's health and menopause in addition to an educational background in Psychology and Biomedical Sciences.
I began coaching in 2013, starting with in person Personal Training, and have gradually worked to gain additional experience and qualifications, in order to better support my clients.
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Free Coaching
We offer FREE 5 Day Mini Courses with lifetime group coaching support for both menopause and PCOS. Each course provides evidence-based, condition-specific advice and support from a world-class women’s health and menopause coach. Every member of our free programmes also receives a 15% VIP discount on private coaching, should they wish to take the next step in their health journey.
Online health coaching for PCOS and Menopause, delivered by a certified women's coaching specialist.
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Copyright 2025 Gemma Alp, The Hormonal Health Coach
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